-
Law firms using FirmAssist capture an average of 5 additional qualified leads per week
CAPTURE THE 40% OF POTENTIAL CLIENTS WHO CONTACT YOU AFTER HOURS
-
Law firms using FirmAssist capture an average of 5 additional qualified leads per week
CAPTURE THE 40% OF POTENTIAL CLIENTS WHO CONTACT YOU AFTER HOURS
Transform your law firm's client intake process without adding staff
The FirmAssist Advantage: Capturing Clients While You Sleep
42% of potential clients contact law firms outside of regular business hours
Most firms lose these prospects to competitors who respond first
78% of clients choose the first law firm that responds to their inquiry
Speed matters more than almost any other factor in client acquisition
Law firms report a 27% increase in qualified consultations after implementing automated intake
Immediate engagement converts more prospects into clients
As a former attorney, I saw firsthand how critical after-hours response is to acquiring new clients. I built FirmAssist to solve the exact problem I faced in my own practice - potential clients reaching out when no one was available to respond. Our AI solution ensures no inquiry goes unanswered while maintaining the professional touch clients expect from a law firm.
Irvin Pean
Founder of Graymalkin, Inc.
If your average case value is $3,000 and FirmAssist captures just 5 additional qualified leads per week with a 30% conversion rate, that's an additional $18,000 in potential revenue each month ($216,000 annually). With an investment of just $697 to implement and $97/monthly the ROI is compelling
Days
Hours
Minutes
Seconds
THE PROBLEM: YOUR FIRM IS CLOSED, BUT POTENTIAL CLIENTS AREN'T WAITING
You’ve built a successful practice and invested in marketing that drives visitors to your website. But here’s what’s happening when you’re not in the office:
- 40% of potential clients reach out after business hours when your office is closed
- These leads often move on to the next law firm if they don’t receive a prompt response
- Your reception staff is overwhelmed with intake forms, appointment scheduling, and answering basic questions
- Each missed lead costs your firm thousands in potential revenue
The average response time for law firms is over 3 hours. Yet 78% of clients choose the attorney who responds first.
INTRODUCING FIRMASSIST: YOUR AI-POWERED VIRTUAL CONCIERGE
FirmAssist is a sophisticated AI concierge designed specifically for law firms that captures leads, schedules appointments, and answers FAQs 24/7 – even when your office is closed.
WHAT FIRMASSIST DOES FOR YOUR FIRM:
- Captures potential client information at any hour of the day or night
- Schedules consultations directly into your calendar based on your availability
- Gathers case-specific details tailored to your practice areas before the first meeting
- Answers common questions about your services, fees, and process
- Sends automated confirmations and reminders to reduce no-shows
- Seamlessly integrates with your existing website and practice management software
THE BENEFITS: MORE CLIENTS, LESS ADMINISTRATIVE WORK
✅ Never Miss a Lead Again
Capture the 40% of potential clients who contact you outside business hours
✅ Save 15-20 Hours Weekly
Automate repetitive intake tasks and free your team for higher-value work
✅ Improve Client Experience
Provide instant responses and appointment scheduling even at 2 AM
✅ Increase Conversion Rates
Convert more website visitors into scheduled consultations
✅ Gather Better Information
Collect detailed case information before the initial consultation
✅ Reduce No-Shows
Send automated appointment confirmations and reminders
✅ Quick Implementation
Be up and running within 14-48 hours of payment
✅ No Technical Skills Required
We handle the complete setup and integration
ROI: FIRMASSIST PAYS FOR ITSELF IN DAYS, NOT MONTHS
For a typical small law firm:
- Average case value: $3,000
- Additional cases captured per month: 2-3
- Monthly revenue increase: $6,000-$9,000
- Monthly cost: $197
- ROI: 30-45x monthly investment
“The system paid for itself within the first week.”
ENHANCED FOUNDING MEMBER OFFER:
First 6 months at just $97/month (50% savings)
$697 setup fee (30% savings)
Total first-year savings: $900
HOW IT WORKS: SIMPLE IMPLEMENTATION, POWERFUL RESULTS
After your purchase, you’ll receive immediate onboarding instructions via email. Our streamlined implementation process includes:
- Initial consultation to understand your firm’s needs (15 minutes)
- Customization of chatbot for your specific practice areas (1-2 days)
- Integration with your calendar and website (same day)
- Testing and quality assurance (2-3 hours)
- Go-live and performance monitoring (ongoing)
From payment to launch in as little as 48 hours – with minimal time investment from your team.
Before FirmAssist, we were missing at least 3-4 potential client inquiries each week that came in overnight. In just the first two weeks after implementation, we've converted two high-value estate planning clients who reached out at 9:30 PM. The setup process took less than 48 hours and required minimal effort from our team. For a small three-attorney firm like ours, the ROI has been immediate and substantial.
As an early tester of the FirmAssist system, I was impressed by how seamlessly it integrated with our existing website. The setup process was straightforward, and the team at Graymalkin was responsive to our specific practice needs.
Having implemented AI solutions for legal practices over the past five months, I've consistently seen firms increase their client acquisition by 25-35% within the first month of deployment. FirmAssist represents the next evolution in this technology.
I implemented FirmAssist just three weeks ago, and I've already captured 6 qualified estate planning consultations that would have otherwise gone elsewhere. The system was up and running within a day, and my clients are impressed by the immediate responses to their late-evening inquiries. For a small 4-attorney practice like ours, this technology has been a game-changer.
Mission is to Protect your Businesses & Much More
Question Answers
If you have any more questions, Contact us
Most firms are up and running within 24-48 hours after finalizing requirements.
No. We handle the complete setup and provide a simple dashboard for viewing leads.
Yes. FirmAssist integrates with most major legal practice management systems including Clio, MyCase, PracticePanther, and more.
Highly customizable. We create practice-specific conversation flows to gather the right information based on case type.
FirmAssist can be configured to escalate urgent matters to on-call staff via text or email. Bookmarksgrove right at the coast
Client information and case details are sent directly to your inbox and practice management system in real-time.
FirmAssist is specifically designed for law firms with practice-specific workflows, legal ethics compliance, and deep calendar integration.
ABOUT GRAYMALKIN
Graymalkin is a specialized legal AI consultancy that develops custom automation solutions for small and mid-sized law firms. Our team combines legal expertise with technical innovation to create AI infrastructure that integrates seamlessly with legal workflows, enabling firms to leverage cutting-edge technology without requiring extensive technical expertise.